We’re on our way to achieving our goals. By refocusing our vision and changing our brand to better match our long-term goals and mission. Rebranding focuses on providing the most comprehensive and accessible behavioral health treatment available anywhere.
Our professional profile has expanded and evolved over the last six years, and it is now time for a change. Our logo has been updated to represent who we are now and to convey our optimistic outlook.
The circle in One Behavioral’s new logo depicts the 360-degree comprehensive care we deliver to our clients through mutual respect among our providers and team. With our brighter green and blue logo, we reflect balance, growth, and create a safe environment where patients can interact and express their feelings without fear of judgement. There’s still a lot of work to be done. We’ll go to any length to be unique, innovative, and give a platform to help clients become more transparent. We also hope that One Behavioral provides the care that clients require.
Our priority has always been to provide comprehensive care to our patients, and with One Behavioral, we’ve refocused our vision to provide the considerable comprehensive and accessible behavioral health care available anywhere. The mission of One Behavioral is to cultivate and empower self-aware human beings so that they can live a more fulfilling and productive life. Our five fundamental principles are client-centered, judgment-free care, environmental awareness, striving to discover new therapies, and dedication to our employees.
Vision for a Better Care
The five key concepts that differentiate One Behavioral Care from its competition are listed below.
Client-Centric
One Behavioral is client-centered, with a focus on meeting their needs. We’re here to assist our clients with anything from choosing the desired healthcare practitioner to understanding their insurance benefits.
Judgement Free Care
One Behavioral puts the needs of our clients first. We provide evidence-based quality care and listen to and care for our clients without passing judgement.
Accountability
We accept responsibility for our solutions. We find a way to collaborate with our clients in some way. One Behavioral handles challenges on our own, collaborating with others as necessary.
Learning & Curiosity
By learning from our peers, clients, and community, we are able to make a positive difference in people’s lives.
Earning Trust
One Behavioral treats clients, payors, and employees with respect. We do the right thing and treat everyone with respect.
Besides these five core values, One Behavioral contributes to tackling climate change by planting trees for every patient we treat. To fulfill environmental objectives, One Behavioral started a tree-planting project by planting a tree for every new client who begins their mental health journey with us.
A Little More About Change
The One Behavioral team wanted to make things purposeful from the start. That is why Texas Behavioral Health undergoes a gradual change of redoing everything to preserve a certain level of recognizability while maintaining core concepts.
One Behavioral logo uses a simpler but brighter color palette. Our graphics are more tranquil, which perfectly expresses our broader objective. The evolution will allow it to scale easily and work even better in more places.
We won’t go into great detail about the meaning of each angle and curve of the new logo. The primary objective of this post was to inform our clients about the change, so they wouldn’t be startled when the icons on their phone, laptop, or tablet changed.
Over the following few months, you’ll see that all of One Behavioral’s other visuals, including the website, branding, and other aspects of the business, will align around this new direction.
We haven’t changed. Our services remain comprehensive. But it may be easier to attribute and more consistent. We hope our clients enjoy and become accustomed to our new logo’s style and appeal.
Love, One Behavioral.
